Welcome to Yummiland, where every doll mixes her own lip gloss

What is Yummiland?

Description

We are a world of scented lip gloss dolls, with an animated series that goes with them. Six brave Yummis — Maya Watermelon, Callie Birthday Cake, Piper Peach, Greta Grape, Rory Blueberry and Bianca Bubblegum — team up to protect their edible city with lip gloss superpowers. When the Yummiland Whipped Cream Alert goes off, they combine flavor and color with their lip gloss, apply it and activate a power. One Yummi can fly, another can duplicate herself, and when they mix their glosses together the powers grow in ways nobody expects.

The dolls work the same way. Every Yummiland doll comes with the kind of kit a Yummi would use: a clear shimmer base, a scent and a color. Kids pour, stir, seal and shake, and the gloss changes into the shade of the doll they are holding. Swap the scent of one doll with the color of another and you are creating a recipe nobody else has made.

Who makes Yummiland?

We come from the toy makers at MGA Entertainment, the same family behind L.O.L. Surprise! and Num Noms. That is why Num Noms appear as the Yummis' pets, and why the Lip Gloss Truck and the large dolls carry Num Nom gloss holders.

• Pick a Yummi and open her kit
• Pour the scent and color into the shimmer base
• Stir, seal and shake to activate your gloss
• Swap scents between dolls and keep creating new recipes

How the collection is organized

The small 4-inch lip gloss dolls are the heart of the line. Series 1 is the original six, Series 2 brought Nia Candy Fluff, Roxie Crystal Candy, Amber Cinnamon and friends from Season Two. Themed sets join in all the time: Sour Sweeties with their lava-lamp gloss, Mystery Color Change dolls whose hair changes in cold water, Licensed Sweets styled after Ring Pop, Jolly Rancher, Blow Pop and PEEPS, and limited Holiday dolls for Halloween and winter. Large dolls add rooted hair and Num Nom pets, and our playsets open into a cupcake vanity, an ice cream spa or a truck that pours gloss.

Every doll on this page is one we can send you to right now. The price and stock you see come from the partner store, and the order is placed there.

Where to watch

New episodes of the Yummiland series premiere on our official channel, and both seasons are there to binge. Season One started on June 1, 2024 with the official theme song, then introduced each Yummi one by one — Bianca Bubblegum first, then Callie Birthday Cake, Greta Grape, Piper Peach, Maya Watermelon and Rory Blueberry. Season Two began on February 22, 2025 with New Lip Gloss Superheroes, and April brought Perfume Power and Kisses 'n Kindness. Every episode page lists its air date, so it is easy to watch in order.

The credits read like a candy jar too: Risa Mei voices Bianca Bubblegum, Kayli Mills is Callie Birthday Cake, Jeannie Tirado plays Greta Grape, Aneesha DuBois is Piper Peach, Analesa Fisher is Maya Watermelon and Jessica Mikayla is Rory Blueberry. Taking a Yummi off the shelf after an episode and making her gloss is exactly the kind of play the show was built for — activate the gloss, activate the power.